Boston Design Week Campaign

For this project, we were assigned to design a brand and marketing identity for Boston Design Week. This included a new logo and deliverables such as a set of three posters, tickets, and guidebook, and a billboard. My strategy was to incorporate color, creativity, and fun while also displaying the information clearly and sophisticated. Sticking with the brand and manipulating it into different formats was challenging but executed well. For the final composition, the ribbons are designed to show movement, ideally being the colored lines that are in the logo itself.