The Danu

The Danu, named after the Celtic goddess of nature and fertility, was created as my senior capstone project. My goal was to achieve guest satisfaction while addressing sustainability issues. While the hotel is speculative, the idea is that the materials used to create the hotel would be sustainable. My approach to this project was to create a brand identity that felt like an experience. I picked a strong color palette that sets a luxurious mood, especially the deep dark green used as its signature color. The brand includes many art deco patterns and arches that are included in the structure of the building or graphics design assets, including the logo. Along with this brand identity is a smaller brand, Brigid, which is the affiliated restaurant within the hotel.